Kevin McCloud launches new Fired Earth paint range

Fired Earth – elements of colour

I was given a sneak preview of the new range of Fired Earth paints designed by Kevin McCloud last night  at a talk entitled ‘There’s no such colour as white.’  I had, fortunately, dressed for the occasion in my most colourful outfit – something I was very grateful for as Kevin started the talk by dividing the group of assorted designers, journalists and editors into two. Those wearing colour gained Kevin’s approval and were put in one group whilst those wearing black and white were grouped together on the other side of the room. This wasn’t a very popular move in such a fashionable crowd (there was a high percentage of trendy all-black outfits) but the few of us that made it over to the colourful side felt quite pleased with ourselves!

Fired Earth – elements of colour

The paints have been inspired by natural, historic and cultural sources and are all designed to work well in our Northern light. They rate fairly highly in the eco-stakes too – they have a low solvent content (VOC) and for every tin of paint sold Fired Earth are donating to the National Trust.