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Through the Keyhole: Jo’s Midcentury-Contemporary Digs 11 November, 2009

Posted by Bethany Wrede Peterson in Bethany's blog, Through the Keyhole.
Tags: , , , , , , , , , , , , ,

Jo's-flat-01-small - crop

Image Credit: Eliot Lovell

We know what you’ve been thinking: Working at mydeco clearly means everyone there has a super-cool place to call home. Well, loyal mydeco community, you thought right! Editor Annie  just finished renovating her Barons Court home, Development Manager Annabel  is busy taking photos of her abode for a future installment of TtK,  and Editorial intern Bethany is about to move into a blank canvas in Clapham.  What else would you expect from the people who eat, sleep, and breathe interiors?

This week we’re pleased to give you a sneak peek inside Marketing Manager Jo’s Angel flat.  Jo, aka, mopsylouise, has taken a cleverly kitschy approach to her interiors scheme, and with fun accessories like that quirky Moooi rabbit lamp, the result is anything but boring, thanks to a little help from stylist and mydeco Picture Editor Vicky.

‘I’m renting the flat, so I can’t paint the walls,’ Jo explains.   ‘To incorporate lots of colour back into the scheme, I chose a mix of richly saturated accessories to brighten the place up.  And I love my Moooi lamp – it was a Christmas gift that I treasure.’

My Bertoia chairs - crop

Image Credit: Eliot Lovell

Jo’s is an age-old interior styling trick that never gets loses its luster.  When painting simply isn’t an option, choosing funky patterns and bold colours will add movement and texture, and have you forgetting all about your renting woes.  We love this pair of Bertoia armchairs – the 1950s icon looks twice as nice perched near the windows, and the funky geo prints of the cushion and area rug mimic the retro feel of the fluid seating.

Sideboard - crop

Image Credit: Eliot Lovell

While blank white walls can be refreshing, many of us feeling will artistically stifled by this scheme.  Jo keeps the room from feeling too minimalist by mixing it up and adding her own personal touches.  The feminine duckegg sugar bowls placed near a more masculine silver stag’s antler introduce an unexpected juxtaposition between synthetic and organic.  And we’re loving that bold red painting – not only does it complement the dusty blues and citron greens, it marries the orange and pink theme from the sofa cushions and lampshade (top image) to the rest of the space.

My bedroom - crop

Image Credit: Eliot Lovell

While an eclectic scheme can be hard to wrangle, Jo’s contiguously employs the popular mid-century duck egg colour in her bedroom, streamlining the ’50s theme throughout her flat.  A minimalist bedspread keeps this small room from appearing claustrophobic.

Like any good design guru, Jo knows when to call it quits.  Making full use of the simplicity of those white walls, her gutsy design choices hit the right balance between retro and quirky, never cheesy or parodied.

And now that the word is out on Jo’s cosy-cool flat,  three guesses who’s hosting the mydeco Christmas party this year?  Thanks in advance, Jo!

Love Jo’s look? We’ve found key pieces from her style for you to steal.  Click on the moodboard to view selected products.


Moodboard: Bethany Wrede Peterson

And check out Jo’s floorplan for a more 3D view:

3D£D floorplan_living room - crop

3D model: Daniele Bubusci

Tell us what you think. We’d love to hear your thoughts on Jo Casley’s style and our new Through the Keyhole feature.  Just add your comments below.

Think your home has the panache to be spotted through the keyhole? Send us the dish on your digs along with your best home snaps to editors@mydeco.com and your pride-and-joy may be spied next!



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