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Retro revival: Marmite trend 17 August, 2009

Posted by Annie Deakin in Annie's blog.
Tags: , , , , ,

Love it or hate it, the iconic brand Marmite is hijacking the home shops next season.
As new Autumn/Winter collections filter onto the shelves this week, it’s impossible to ignore the widespread recognizable iconography of Marmite.
Marmite canvas from John Lewis
Image credit: John Lewis
“People want it in other parts of their lives beyond just on their bread,” Noam Buchaltr, Marmite’s marketing manager, told me yesterday.

Get baking – and nostalgic – with these three cute Marmite cake tins (£29.99) from notonthehighstreet.com.
Image credit: notonthehighstreet.com
Forward thinking stores, including Heal’s, Fenwicks, John Lewis and Debenhams, are going mad for Marmite – keep your eyes peeled as Marmite teapots, trays and kitchen collection hit the high street in the next few weeks. That’ll be my mate, Marmite.
And have a good cup of tea in a Marmite mug (£7.99) from On the table.
Image: On the table

For more, read my article in The Independent: A fine spread



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