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Very Home 10 July, 2009

Posted by mydecoblog in Ellie's blog.
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very.co.uk is a new home-ware website complete with a some very ‘now’ celebrities plugging their debut fashion ranges.  The Autumn/Winter catalogue introduces Very as a shopping ‘network, made up of celebrities, experts and fashion savvy customers, who all like sharing their experiences, advice and knowledge’. The catalogue groups furniture under the headings ‘very white’, ‘very glam’ and ‘very retro’, for example, so you can kit a room out according to colour and style. The ‘very retro’ section features animal print floor cushions which are similar to those favoured by Sienna Miller. For a closer comparison, take a sneak peek around Sienna Miller’s house with mydeco.

Hide and leather pancake (£129) from Very:

Credit: PRShots

Credit: PRShots

The ‘in’ crowd of blonde smiley TV presenters seem to using the site as a promotional tool for their own fashion collections.  Peaches Geldof – dubiously fashionable in every way – and bezzies Holly Willoughby and Fearne Cotton are some of the celebs. Despite their new venture, I doubt D&G, Versace and Topshop will be worried about the competition.

For designer fashion in your home read mydeco’s rundown of the best designers and their products or take it outside and Go Camping with Celia Birtwell.



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