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Since when did the Union Jack go from chavvy to charming? 30 June, 2009

Posted by Annie Deakin in Annie's blog.
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Not so long ago the Union Jack conjured up images of Geri Halliwell squeezed into that tube dress and of BNP thugs parading the streets. Today, the Union Jack – albeit not as we know it – is storming the high street; both Debenhams and TopShop (great barometers of our country’s thinking) are pushing the national flag for their summer campaigns.

But forget the red, blue and white flag of old; the new Union Jack that we’ve learnt to love is made up of zany limes, yellows, greens and purples. Not sure what my granny would make of it but I love how our Union Jack, the emblem of British values and traditions, can be turned on its head and retain its cool status.
Love this lampshade? Find it on mydeco for £650 – or get the look for less with the £10 mug from Heal’s.

And – check out my jeweller brothers James and Henry’s summer campaign – it’s all about the funky Union Jack cufflinks. union_jack_poster_500px
Forgive the shameless plug but check out more cool cufflinks on the Deakin & Francis website – the family jewellery business has been going since 1777 – way before anyone had dreamt of making the national flag green!



1. Emma Aldous Fountain - 16 February, 2010

for an outrageous yet totally chic union jack why not look at http://www.loveitwantitbuyit.co.uk union jack cushions, fun vibrant colours that make you proud to be British!

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