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Since when did the Union Jack go from chavvy to charming? 30 June, 2009

Posted by Annie Deakin in Annie's blog.
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Not so long ago the Union Jack conjured up images of Geri Halliwell squeezed into that tube dress and of BNP thugs parading the streets. Today, the Union Jack – albeit not as we know it – is storming the high street; both Debenhams and TopShop (great barometers of our country’s thinking) are pushing the national flag for their summer campaigns.

But forget the red, blue and white flag of old; the new Union Jack that we’ve learnt to love is made up of zany limes, yellows, greens and purples. Not sure what my granny would make of it but I love how our Union Jack, the emblem of British values and traditions, can be turned on its head and retain its cool status.
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Love this lampshade? Find it on mydeco for £650 – or get the look for less with the £10 mug from Heal’s.

And – check out my jeweller brothers James and Henry’s summer campaign – it’s all about the funky Union Jack cufflinks. union_jack_poster_500px
Forgive the shameless plug but check out more cool cufflinks on the Deakin & Francis website – the family jewellery business has been going since 1777 – way before anyone had dreamt of making the national flag green!

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Comments»

1. Emma Aldous Fountain - 16 February, 2010

for an outrageous yet totally chic union jack why not look at http://www.loveitwantitbuyit.co.uk union jack cushions, fun vibrant colours that make you proud to be British!


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